About Us
Shore Swim School formerly known as Shoobies Swim School is a family business founded in 2018 by a California Shoobie, Celeste who married a Jersey Shore local.
We’re a locally-owned and independent mobile swim school, fully insured and Red Cross lifeguard certified! With 35+ combined years of coaching and teaching families, we are the go-to swim instructors for Cape May County locals and visitors.
Each summer, we teach essential swimming and water-safety fundamentals, ensuring our students are confident and safe in the water at the Shore and beyond!
Our Ocean-Ready curriculum is specifically designed to build confidence in and around the water, allowing you and your family to enjoy more time at the pool or the beach. We emphasize safety, ocean readiness, and strong swimming skills, encourage play-based skill learning, and personalize our classes to meet your family’s unique needs and abilities. We bring summer swim camp to your favorite summer spot —whether it’s your backyard, beach house, or vacation rental. Flexible, mobile swim lessons made for families on the go!
Available for private lessons for the Summer of 2025 in Avalon, Stone Harbor, Sea Isle City, Cape May Court House, Cape May, & Cape May County!
Coach Celeste
Coach Joy
Coach Kerri
We can't wait to share our love of swimming & the shore with you and your family!
Our Mission
Ocean-Ready Swim Method: Beyond Survival
Our mission is to create safe, joyful, confidence-building swim experiences for every child. We offer custom, concierge-style swim lessons that adapt to each child’s needs and support every stage of water confidence—from baby’s first splash to ocean readiness.
At Shore Swim, we know summer life at the beach revolves around swimming. Rooted in a love for the water that began in childhood for each of our instructors, we’re committed to passing down that knowledge to the next generation. Whether families are local or visiting the shore, we aim to foster confidence, connection, and a lifelong respect for the water.
Our Method
Ocean-Ready Swim Method: Beyond Survival
We’re here to help swimmers of all ages—from tiny tots to grown-ups—feel safe in the pool and ocean. Wherever your adventures take you, we want our families to feel confident diving in. Our Ocean-Ready Swim Method goes beyond survival skills. Our goal is to build whole-family water confidence, comfort, and awareness in and around the water. Whether your child is learning to back float for the first time or leveling up for surfing or sailing camp this summer, we create a supportive environment where learning is joyful, progress is celebrated, and safety always comes first.
We believe every swimmer deserves lessons that are fun, personalized, and developmentally appropriate. Using play-based learning, sensory-aware strategies, and our Ocean Ready Curriculum, we help families feel safe, empowered, and excited to build skills they can take from the pool—and from summers at the shore—to all the places they travel and swim in for years to come.
Progressive Swim-Float-Swim Approach
Our method follows a progressive Swim-Float-Swim model. We begin by building foundational swimming skills through fun, engaging activities and silly games that promote movement and water confidence. Next, we focus on floating—a key survival skill—helping swimmers feel calm, safe, and in control in the water. Finally, we return to swimming with renewed confidence, reinforcing stroke mechanics and teaching swimmers to safely and independently navigate the pool or ocean.
Practical Play and Engaging Activities
At Shore Swim, we’re not your traditional swim class—and we’re proud of that. We believe that play is one of the best ways to learn—especially in the water! Our lessons are filled with fun, engaging activities and games that help swimmers of all ages build water safety skills while having a great time.
Our approach is personalized, play-based, and rooted in developmental learning strategies. We meet each swimmer where they are, adapting lessons to their needs, temperament, and pace. By keeping things playful and interactive, our instructors make each lesson enjoyable, effective, and something your whole family will look forward to.
Ocean-Ready for Big Kids
As kids get confident in the pool, we introduce special Ocean-Ready drills designed to strengthen their swim skills and boost their confidence in open water. These fun and focused activities help prepare them for the unique challenges of the ocean—like waves, currents, unpredictability and changing conditions—so they feel ready, capable, and excited to jump in.
Our Ocean-Ready Method helps swimmers and their families build a strong foundation in water safety, body awareness, and swimming confidence. With the right tools and support, your child can safely explore and enjoy everything the ocean has to offer—from wave jumping to boogie boarding or ocean racing like Coach Celeste.
The Heart Behind Ocean-Ready
Rooted in our founder Coach Celeste’s California beach childhood—where days were filled with paddling, swimming, and Junior Lifeguards—our approach blends real-world ocean know-how with years of professional swim teaching and a heart for special education. That lifelong love for the water inspired our Ocean Ready Curriculum, created to help kids feel confident, safe, and joyful in and around the water, all while having tons of fun.