Website Privacy Policy

Shore Swim School ("we," "us," or "our") operates the website shoreswimschool.com. This Privacy Policy explains what information we collect from visitors and families who use our website or services, how we use it, and how we protect it.

By using our website or submitting information through our registration form, you agree to the practices described in this policy. If you have questions, contact us at hello@shoreswimschool.com or (609) 961-6063.

1. Information We Collect

Information you provide directly: When you fill out our registration form, contact us by email or phone, or book a lesson, we may collect:

Parent or guardian name and contact information (email, phone number, mailing address)
Swimmer name(s) and age(s)
Swimming experience and comfort level
Any relevant medical, behavioral, or developmental information you share to help us provide safe, effective lessons
Pool location and access details
Payment information (processed securely through Acuity Scheduling and Square; we do not store credit card numbers)

Information collected automatically: When you visit our website, we may automatically collect:

Device type, browser type, and operating system
Pages visited, time spent on pages, and referring website
Approximate geographic location (city or region level, not precise location)
Cookies and similar tracking technologies used by Google Analytics, Google Ads, and Squarespace

2. How We Use Your Information

We use the information we collect to:

Match your family with the right coach and lesson program
Schedule, confirm, and manage swim lessons
Communicate with you about your bookings, weather updates, and seasonal schedules
Provide safe, personalized instruction (including adaptive swim support when relevant)
Process payments through our third-party payment processors
Improve our website and understand how families find and use it
Send occasional updates about our programs, promotions, and community events (you can opt out at any time)

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share limited information with:

Our coaching team, so the coach assigned to your family has the context they need to provide safe, effective lessons
Service providers that help us run the business, including Squarespace (website hosting), Acuity Scheduling (booking), Square (payment processing), and Google (analytics and advertising)
Legal authorities, if required by law or to protect the safety of our swimmers, staff, or the public

4. Cookies and Tracking

Our website uses cookies and similar technologies through Squarespace, Google Analytics 4, and Google Ads. These help us understand how visitors use our site, measure the effectiveness of our advertising, and improve your experience. You can manage cookie preferences through your browser settings. Disabling cookies may affect some website functionality.

5. Third-Party Services

Our website and booking process rely on third-party platforms, each with their own privacy policies. These include Squarespace, Acuity Scheduling, Square, Google Analytics, and Google Ads. We encourage you to review their privacy policies for details about how they handle your data.

6. Data Security

We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure. Our website uses SSL encryption, and payment processing is handled by PCI-compliant third-party providers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Children’s Privacy

Our services are designed for families with children, but our website is directed to parents and guardians, not to children under 13. We do not knowingly collect personal information directly from children under 13 without parental consent. All information about minor swimmers is provided by their parent or guardian through our registration form. If you believe we have inadvertently collected information from a child without appropriate consent, please contact us and we will promptly delete it.

8. Your Rights and Choices

You may:

Request access to the personal information we hold about your family
Ask us to correct or update your information
Ask us to delete your information (subject to any legal or operational obligations to retain it)
Opt out of marketing emails at any time by replying to any email or contacting us directly
Manage cookies through your browser settings

To exercise any of these rights, email us at hello@shoreswimschool.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the bottom of this page. We encourage you to review this page periodically.